HOW TO DESIGN A WEBSITE

WEB DESIGNING FOR EFFECTIVE SELLING

HOW TO DESIGN A WEBSITE

Your Affiliate Marketing website should be designed so as to please the visitors by it's appearence and contents. It should have easy navigation features and links for smooth operations of a visitor.

Keep your graphics lesser, and whenever you are using graphics, use it maximum compressed. Large graphics in a website will take more time to load and will attract lesser visitors. Unless they are given a chance to visit your website atleast once, they will have no opportunity to go through your contents. Lesser visitors means you are loosing a good income by various ways.

If you have Pay per click programs like Google Adsense Ads on your website, you get zero impressions and clicks which means losing large money you'd have earned without any effort; Your affiliate links will not earn anything for you; and moreover once tired of visiting your site, a visitor will not have a try on that specific Domain name again. You are loosing so much, Isn't it?

You are hosting a website for good income through affiliate marketing - and if you want to earn attractive income, the minimum of all rules followed by the experts in this industry has to be followed. After you have had sufficient experiences you can think of your own plans. Until then keep away from experimenting with website designs and it's contents.

The more people you can bring to your websites the more money you’re going to make.

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The designing of your website is an important factor in sales. Any visitor should feel it as smooth as driving a Cruiser. Easy navigations and links combined with good graphics will be excellent and impressive. If you are not familiar with designing, you will have to seek services of paid designers.

You can also design your own website through step-by-step methods very easily. Resources like "Become An Expert Web Designer" help you to easily build and design a website in minutes.

I could learn this easily from it . I had also visited many websites were I could get more tips on better designing.

The same procedures and rules apply for a blog or free website. Always choose the pleasing designs from their limited offered choices .

Having the right tool and the right product alone won’t ensure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are often ignored by Internet business owners.

?? Build It for Speed - It's a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript,
Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

?? Target your Market - Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences. The need of targeted customers arise at this point. There are a lot of service providers offering targeted customers.

?? Navigation should be simple - Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Visitors usually don’t have the patience to navigate through the whole website to find what they are looking for.

?? Consistency is the key - Make sure the site is consis

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tent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout your website.

?? Content is King - Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.

Navigation

The aim of a website's navigation is simply to allow users to get to the content they require. For sites that have a large number of sections and web pages (and information sites can be one of these) the navigation plan has to be properly researched and designed.

You have to consider different types of visitors and simulate the most common steps they would take to find what they want on your site, and the navigation plan has to optimize this movement.

For example, the steps required from searching a catalog of items, selecting from the catalog, adding them to a shopping cart, proceeding to check out, to entering the payment particulars is a specific sequence that should be facilitated by the navigation system. If the sequence is haphazard, it could lead to frustration or the user may miss an important step and you would have an aborted sale.

Color can be used. For example a different color background, contrast color or sidebar in each part of the site. To be really effective the color change should be reflected in the navigation.

Navigation Controls

Navigation controls are the main navigation links; they allow users to move around the site. Whether they comprise images or text they should be predictably located in the same place, and with the same appearance, on each page.

Remember that websites should not be designed for their owners - they should be designed for their users.

While websites have become far more complex, web users have become less experienced because more and more new people go online every day. It is a mistake to think that the majority of users will be web or even computer savvy and will understand subtle clues about content. Many won’t, so make your site as easy to use as possible.

A site will be generally usable if:
?? The content is good and relevant
?? The content is easy to find
?? The content can be found quickly
?? The page is pleasant to look at and cleanly designed

Good Content is Critical

A site with good content, regardless of its subject, is one that provides products or information that is useful or beneficial to users. A good usable site will make it clear what information or content is available and at what price AND what is not available. A good usable site should define clearly all subscription packages offered.

Ease of Access to Information

Good navigation, precise location indicators, secondary navigation, clear linked text and a well-organized structure all contribute to making information easy to find for a wide range of different users.

Quick Access to Information

This is the aim of the majority of web users. It can be broken into two important aspects:

Speed of Page Loading

This requires, in particular, attention to images to ensure they are properly optimized and do not excessively delay load time. It may also mean breaking up long articles and ensuring that important content is at the top of the page where it will load first.

Speed of Access to Content

This is where the 3-click rule comes in - no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks. One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create links from the home page to one piece of content for each group. This will get them quickly to the appropriate part of the site.

Cleanly Designed Pages

Cleanly designed pages are pleasant to look at and easy to read. It is almost impossible to make a site with an image shown as a tiled background usable - the whole thing is too distracting and confusing. It takes no great design skills to create clean pages; it just requires thought and adherence to the principle that when it comes to design, less usually is more.

List of the Most Common Usability Problems

?? Poor navigation, too little navigation, too much navigation and, not uncommonly, no navigation at all
?? Bad design leading to poor readability
?? Discomfort due to ugly design or inconsistent design. Almost always because a designer overestimated their skills.
?? Irrelevance of content - for example the business site that includes biographies and photos of each of the board members. Happy egos on the board; bored website visitors!

Building Interactivity and Personalization

Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can build a visitor’s trust and increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online.

Graphics

Your site has to be aesthetically attractive with visually appealing organization and enticing images. Fashions change fast on the Internet, so when you come to choose a designer, make sure you take a good look at their portfolio. You want the user to just glance at your homepage and understand immediately who you are and what you can do for them.

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The page should be so clearly organized that, in seconds, visitors can understand and get convinced to buy your product and be able to anticipate where a hypertext link – or a “Continue” button – will take them. Studies show that “ease of use” is the winning factor on an ecommerce site.

Check on what your competitors are writing about, and watch for new trends. This will keep your website current, razor-sharp and unique. By keeping your eyes open, you will be able to grab an angle or niche that hasn’t been well covered yet by your competitors. Portray this angle or niche on your website.

Finally, be wary of broadening the theme of your site too much. Try not to dilute your product or service’s targeted niche simply to expand your base of merchant partners. Remember; focus on your selling your service. That’s where the “meat and potatoes” of your business will come from.

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This series is to be continued .... until all your queries are solved!!! So have a check on this column frequently.

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